A case presents a situation involving and analytical problem or issue that requires a decision. Typically, cases describe a variety of conditions and circumstances facing an organization at a particular time. This decision often includes information regarding the organizations goal and objectives, its financial condition, the attitudes and beliefs of managers and employees; market conditions, competitions, activities and various environment forces that may affect the organization's present or proposed marketing strategy. Your responsibility is to carefully study the information provided in order to identify the opportunity, problem or decision facing the organization; to carefully identify and evaluate alternate course of action; and to propose a solution or decision based on your analysis.